Scaling Out in the Age of AI
Marketing & Communication
Communication Into the Future
Mini-workshop
(in development)
Format: in-person, online class, or self-paced
Duration: 3 hours
Target Audience: Change Agents and Innovation Champions, HR and Organizational Development Professionals, Business Executives and Senior Leaders, Strategic Planners and Business Unit Managers
Communication Into the Future
Ready to elevate your corporate communication game? Join our engaging workshop, where we’ll dive into the essential aspects of building and maintaining a strong corporate identity. We'll kick things off by exploring corporate branding, helping you create a brand that truly reflects your organization’s values and mission. You’ll also learn effective strategies for engaging and managing relationships with key stakeholders, ensuring everyone, from investors to customers, feels valued and heard.
Next, we’ll focus on internal communication. We’ll share frameworks to enhance messaging within your organization, making sure your team stays informed and motivated. Plus, you’ll discover new techniques to boost employee engagement through clear and consistent communication.
Our workshop also covers the art of content creation. You’ll learn how to craft compelling stories and utilize visual elements like infographics and videos to capture your audience’s attention. Finally, we’ll tackle external communication strategies, including product marketing, digital marketing, and crisis management, to protect and promote your brand effectively.
Join us and transform the way your organization communicates!
Learning Objectives:
Develop a strong corporate brand and effective stakeholder engagement strategies.
Enhance internal communication and boost employee engagement.
Master storytelling, visual communication, and crisis management techniques.
Program
(draft / tentative)
1. Corporate Identity
Corporate Branding
Stakeholder Engagement
2. Effective Communication
Internal Communication Strategies
Employee Engagement and Communication
3. Content Creation
Storytelling
Visual Communication
4. External Communication
Product Marketing
Digital Marketing
Crisis Management