Marketing Channel

Strategic Dimension

Marketing Channel

Choose intermediaries in the marketing of products or services aiming to reach the market effectively.

Purpose

Marketing channel strategy involves the careful selection of intermediaries to distribute and promote products or services, ensuring they reach the target audience effectively. This strategy emphasizes choosing the most suitable pathways to deliver offerings to customers, whether through retailers, online platforms, or direct sales. The right channels enhance a product's visibility, accessibility, and appeal. By strategically picking the best ways to reach customers, businesses can optimize sales, build brand awareness, and foster stronger customer relationships.

Notes

Marketing channels are about picking the right way to reach customers.

Rules / Constraints

  • We have not (yet) defines rules or constraints.

Differentiation
Market Segmentation
Value Chain
Marketing Channel
Customer Relationships
Revenue Model
Pricing
People
Technology
Organizational Structure
Partnership
Business Process
Finance
Political Advocacy
Featured
Strategy Is a Many-Dimensional Puzzle
Strategy Is a Many-Dimensional Puzzle

Be skeptical of strategic models, canvases, and strategy mapping methods that let you work in only two dimensions! Strategy is a multi-dimensional puzzle.

“Strategy requires thought, tactics require observation.”

(Source: Max Euwe)