Differentiation
Strategic Dimension
Create a unique and distinct product or service that sets the company apart in a specific market segment.
Strategic Dimensions: Differentiation • Market Segmentation • Value Chain • Marketing Channel • Customer Relationships • Revenue Model • Pricing • People • Technology • Partnership • Organizational Structure • Business Process • Finance • Political Advocacy
Purpose
A differentiation strategy focuses on developing a unique and distinct product or service that stands out within a particular market segment. By emphasizing the unique features and benefits of their offering, companies can distinguish themselves from competitors. The goal is to create a perceived value that resonates with customers, compelling them to choose one product over another. Differentiation isn't just about being different; it's about offering something that the competition doesn't, capturing the attention and loyalty of target customers.
Notes
Differentiation is all about how your product or service is different from the competition.
Rules / Constraints
We have not (yet) defines rules or constraints.
“Strategy requires thought, tactics require observation.”
(Source: Max Euwe)