Creativity

Human Drive

Creativity

A drive towards expressing novel ideas and imagination.

Human Drives: Curiosity • Spirituality • Creativity • Beauty • Competence • Food • Sexuality • Ownership • Loyalty • Recognition • Exercise • Intimacy • Belonging • Influence • Rest • Friendship • Meaning • Security • Justice • Freedom • Family • Certainty • Safety • Health

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Purpose

Giving people a surprise or something to learn and discover.

Notes

Creativity is an innate human drive as it enables us to express, innovate, and transform our ideas into tangible forms. It allows us to explore new possibilities, solve problems, and communicate in unique ways, fostering personal fulfillment, cultural advancement, and the manifestation of our individual and collective imagination.

Rules / Constraints

  • We have not yet defined any rules or constraints.

Curiosity
Food
Exercise
Rest
Freedom
Spirituality
Sexuality
Intimacy
Friendship
Family
Creativity
Ownership
Blank
Meaning
Certainty
Beauty
Loyalty
Belonging
Security
Safety
Competence
Recognition
Influence
Justice
Health
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The 25 Drives Grid
The 25 Drives Grid

Human motivation is an essential topic for product managers and change leaders. Without motivation, clients won’t consider trying out our products, and co-workers won’t be interested in changing their ways of working.

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“It is impossible to reduce the complexity of human motivation to something simple or (simplistic) without making choices in language and definitions.”

(Source: “The 25 Drives Grid”)