Belonging

Human Drive

Belonging

A drive towards being part of a social group with approval and acceptance.

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Purpose

Welcoming people into a social group with approval and acceptance.

Notes

Belonging, or acceptance, is a basic human drive as it fulfills our intrinsic need for social connection, inclusion, and affirmation. It provides a sense of identity, support, and security within communities, satisfying our desire for validation, shared values, and a place where we are valued and belong.

Rules / Constraints

  • We have not yet defined any rules or constraints.

Curiosity
Food
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Spirituality
Sexuality
Intimacy
Friendship
Family
Creativity
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Meaning
Certainty
Beauty
Loyalty
Belonging
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Safety
Competence
Recognition
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The 25 Drives Grid
The 25 Drives Grid

Human motivation is an essential topic for product managers and change leaders. Without motivation, clients won’t consider trying out our products, and co-workers won’t be interested in changing their ways of working.

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“It is impossible to reduce the complexity of human motivation to something simple or (simplistic) without making choices in language and definitions.”

(Source: “The 25 Drives Grid”)