Certainty

Human Drive

A drive towards a sense of order with stability and predictability.

Purpose

Offering people a sense of order with stability and predictability.

Notes

Certainty, or predictability, is a basic human drive as it satisfies our inherent need for stability, security, and control. It reduces anxiety, allows for planning and decision-making, and offers a sense of order in a complex and uncertain world. Seeking certainty provides reassurance and a foundation for well-being and peace of mind.

Rules / Constraints

  • We have not yet defined any rules or constraints.

“It is impossible to reduce the complexity of human motivation to something simple or (simplistic) without making choices in language and definitions.”

(Source: “The 25 Drives Grid”)