Beauty

Human Drive

Beauty

A drive towards aesthetically pleasing designs or phenomena.

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Purpose

Allowing people to enjoy aesthetically pleasing designs or phenomena.

Notes

Beauty is a primal human drive as it evokes a profound emotional response, igniting our sense of awe, harmony, and pleasure. It inspires us to seek and create aesthetics in art, nature, and relationships, enhancing our well-being, cultural expression, and the pursuit of a more fulfilling and meaningful existence.

Rules / Constraints

  • We have not yet defined any rules or constraints.

Curiosity
Food
Exercise
Rest
Freedom
Spirituality
Sexuality
Intimacy
Friendship
Family
Creativity
Ownership
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Meaning
Certainty
Beauty
Loyalty
Belonging
Security
Safety
Competence
Recognition
Influence
Justice
Health
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The 25 Drives Grid
The 25 Drives Grid

Human motivation is an essential topic for product managers and change leaders. Without motivation, clients won’t consider trying out our products, and co-workers won’t be interested in changing their ways of working.

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“It is impossible to reduce the complexity of human motivation to something simple or (simplistic) without making choices in language and definitions.”

(Source: “The 25 Drives Grid”)