Innovation Vortex
The Innovation Vortex is a merger of Design Thinking and Lean Startup phases.
Purpose
While Design Thinking specializes in discovering the needs of customers by empathizing with them, understanding their frustrations and desires, and generating ideas for better solutions, the Lean Startup method excels at testing the generated ideas, in the simplest possible ways, and validating that a solution works and solves a problem. The Innovation Vortex is a merger of both approaches and a crucial element of versatile organization design.
Notes
Design Thinking
Empathizing with users, and creating things that work for them, is the realm of Design Thinking. Design Thinking is a human-centered approach for product and service design that matches people’s needs with what is technologically feasible and desirable in an attempt to improve their quality of life. By empathizing with the user, and fully understanding the problems and shortcomings of current solutions, design thinkers are sometimes able to achieve breakthrough innovations.
Lean Startup
The Lean Startup is a popular framework for startups and entrepreneurs that describes how to manage new product development, from an initial idea to a validated product, through many Build-Measure-Learn loops. Its goal is to shorten the time it takes to understand what product and what business model works for customers by doing many assumptions-driven experiments and aiming for validated learning.
Rules / Constraints
We have not yet defined rules or constraints.
Free book chapter
We offer a free chapter from the book Startup, Scaleup, Screwup, which describes the Innovation Vortex in more detail. Sign up to our newsletter to get access to the free download!
“If you look at history, innovation doesn't come just from giving people incentives; it comes from creating environments where their ideas can connect.”
(Source: Steven Johnson)