Hypothesize (Ideate)
Innovation Vortex
How did you come up with ideas to address the problems? How did you brainstorm about solutions?
Innovation Vortex: Contextualize • Empathize • Synthesize • Hypothesize • Externalize • Sensitize • Systematize
Purpose
In the Hypothesize (Ideate) stream, you start working on ideas for solutions.
Also important is to act with empathy because then you might come up with potential solutions to unarticulated needs. The result of trying to meet your customer’s articulated and unarticulated needs could be an overview of benefits expressed with a Value Proposition.
Notes
Generating hypotheses for possible solutions can involve dozens of Design Thinking techniques such as Brainstorm, Brainwrite, and Worst Possible Idea.
Rules / Constraints
We have not yet defined rules or constraints.
Free book chapter
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“If you look at history, innovation doesn't come just from giving people incentives; it comes from creating environments where their ideas can connect.”
(Source: Steven Johnson)