Value Proposition
Vision of Experience
Purpose
What happens when someone uses our solution? What is the value they get out of their interactions with it?
Notes
Value is not the same as feeling. The feeling is an emotional response to the value a customer gets (or doesnβt get).
Rules / Constraints
We have not (yet) defined rules or contraints.
βIn order to carry a positive action we must develop here a positive vision.β
(Source: Dalai Lama)