Value Proposition

Vision of Experience

Value Proposition

What happens when someone uses our solution? What is the value they get out of their interactions with it?

Vision of Experience: Persona • Context • Pain • Gain • Value Proposition • Feeling

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Purpose

What happens when someone uses our solution? What is the value they get out of their interactions with it?

Notes

Value is not the same as feeling. The feeling is an emotional response to the value a customer gets (or doesn’t get).

Rules / Constraints

  • We have not (yet) defined rules or contraints.

Persona
Context
Pain
Gain
Value Proposition
Feeling
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The Product Is Not the Experience
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The problem with most company and product visions is that they focus on output rather than outcome. We can explicitly distinguish the product value to be offered from the feelings and emotions we hope to generate.

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“In order to carry a positive action we must develop here a positive vision.”

(Source: Dalai Lama)