Value Proposition

Vision of Experience

What happens when someone uses our solution? What is the value they get out of their interactions with it?

Vision of Experience: Persona β€’ Context β€’ Pain β€’ Gain β€’ Value Proposition β€’ Feeling

Purpose

What happens when someone uses our solution? What is the value they get out of their interactions with it?

Notes

Value is not the same as feeling. The feeling is an emotional response to the value a customer gets (or doesn’t get).

Rules / Constraints

  • We have not (yet) defined rules or contraints.

β€œIn order to carry a positive action we must develop here a positive vision.”

(Source: Dalai Lama)