Persona

Vision of Experience

Persona

Whose lives are we trying to improve? What is similar about the people we have in mind as users or customers?

Purpose

In Design Thinking and Lean Startup, many experts suggest creating customer archetypes or personas that convey relevant behavioral and psychographic attributes, possibly augmented with demographic and situational information. Such persona descriptions usually fit on a single page, offering teams a useful snapshot and summary of their typical target customers.

Notes

Some people prefer defining only a Context; others prefer defining only a Persona. It is also possible to do both.

Rules / Constraints

  • We have not (yet) defined rules or contraints.

Persona
Context
Pain
Gain
Value Proposition
Feeling
Featured
The Product Is Not the Experience
The Product Is Not the Experience

The problem with most company and product visions is that they focus on output rather than outcome. We can explicitly distinguish the product value to be offered from the feelings and emotions we hope to generate.

“In order to carry a positive action we must develop here a positive vision.”

(Source: Dalai Lama)