Vision of Experience

Vision of Experience

A vision is an image of a positive future. This might be a company vision, a product vision, or a team vision.

Vision of Experience: Persona • Context • Pain • Gain • Value Proposition • Feeling

Purpose

A vision is an image of a positive future. This might be a company vision, a product vision, or a team vision. No matter the scope, it should always be a description of a desirable future, preferably in the form of a story or visualization.

Notes

The Vision of Experience can be defined with tools such as a Job-to-Be-Done template, a Value Proposition Canvas, or a Product Vision Canvas.

Rules / Constraints

  • We have not (yet) defined rules or constraints.

Persona
Context
Pain
Gain
Value Proposition
Feeling
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