Gain

Vision of Experience

Gain

Which desires (human drives) are at work for someone to take action and gain this experience?

Purpose

Sometimes, people want to get closer to an expectation because they anticipate a gain or convenience. They dress up to look better. They book a three-star restaurant because the food will be excellent. They go out with their friends because it will be fun. Closing the gap is based on a desire to go after opportunities, enjoyments, and successes.

Notes

Sometimes, it is best to define a Pain; other times you will define a Gain. It is also possible to do both.

Rules / Constraints

  • We have not (yet) defined rules or contraints.

Persona
Context
Pain
Gain
Value Proposition
Feeling
Featured
The Product Is Not the Experience
The Product Is Not the Experience

The problem with most company and product visions is that they focus on output rather than outcome. We can explicitly distinguish the product value to be offered from the feelings and emotions we hope to generate.

“In order to carry a positive action we must develop here a positive vision.”

(Source: Dalai Lama)