Channel Forum

Forum Type

Coordinate work for a specific sales or marketing channel.

Forum Types: Business Model β€’ Channel β€’ Customer Journey β€’ Functional β€’ Market β€’ Organizational β€’ Product β€’ Regional β€’ Seasonal β€’ Technological

Purpose

Channel Forums (guilds or Communities of Practice) may become vital in the age of multi-platform communication. Designed primarily as a space where individuals come together to exchange ideas, they can play a crucial role in decision-making regarding specific communication channels. Within a large enterprise, diverse Crews may coexist. Forums act as bridges, ensuring a continuous dialogue across all Crews and fostering a more inclusive and collaborative environment.

The beauty of Channel Forums lies in their adaptability. Depending on the current needs and trends, an organization can set up a Forum tailored to a particular communication channel. Be it traditional retail, the expansive world of online communication, physical outlets, or any emerging platform, these Forums provide an arena for discussion, strategy formulation, and decision-making. In an era where communication strategies can make or break businesses, Channel Forums offer a collective, informed approach to navigating the multifaceted communication landscape.

Notes

You can set up a Channel Forum for any kind of channels, such as retail, online, outlets, and so forth. You may need a Chair for each Forum, but this role does not include people management.

Rules / Constraints

  • The Forum exists only for discussions and decision-making.

  • The Forum participants do most of their work on Crews, not on Forums.

  • Nobody on a Forum is the manager of all Forum members.

β€œIn nature we never see anything isolated, but everything in connection with something else which is before it, beside it, under it and over it.”

(Source: Johann Wolfgang von Goethe)