Business Unit
Turf Type
A Business Unit is a group of people handling their own business model, strategy, and revenue streams.
Turf Types: Team of Teams • House • Product Area • Business Unit
Purpose
A Business Unit is a group of people handling their own business model, strategy, and revenue streams in service of a Job-to-Be-Done. The customer’s job and the business unit’s value proposition define the boundary with any other units in the same Base.
Sometimes, a Base acts as a container for various business units. (This is often the case with Fully Segregated Bases.) The work of most people in such a Base is probably dedicated to one of these Business Units, and the function of the Base is reduced to little more than providing a logical wrapper, one central Governance Crew, and a point of contact to upper management.
Notes
It is possible for a Base to have Turfs of different types, and they may also overlap or contain each other in various creative ways. In each of these types, Crews are usually contained within one Turf, although it is easy to imagine examples where Crews might be shared across several Turfs.
We prefer to keep traditional management in the Governance Crew and outside of Turfs. When a Base grows so large that the number of people in it cannot be managed anymore by one Governance Crew, the best step is to split the Base (horizontally). We do not add a management layer inside the Base (vertically).
Rules / Constraints
We have not yet defined any rules or constraints.
“Uncharted territory is a good place to be in.”
(Source: Bo Burnham)