Lead the Red Queen Race
Artificial Intelligence is not a simplistic solution to our workload woes. It will raise the standards for everyone and necessitates a commitment to learning and adaptability.
Understand User Scenarios
Stop making products; start crafting experiences. These days, it’s about creating cohesive and personalized user journeys. The role of AI in shaping these user experiences will be pivotal.
Be an Artisan or Communicator
As AI gets better at digital tasks, we should focus on what makes us unique as humans. Emotional connection, creativity, and physical skills are more critical than ever.
Hard Agile, Soft Agile, and Not Agile
Labeling every non-pure Agile approach as “waterfall” is not helpful. Big Design Upfront only exists in the first quadrant, which we can indeed label as “Not Agile.”
The Product Is Not the Experience
The problem with most company and product visions is that they focus on output rather than outcome. We can explicitly distinguish the product value to be offered from the feelings and emotions we hope to generate.